4 ms·
Just on the first point, I'd heard a couple of years back that CPI/CPM was on the decline due to lack of measurable impact. Does that ring true? It does sound
by duggan 11y ago
Just on the first point, I'd heard a couple of years back that CPI/CPM was on the decline due to lack of measurable impact. Does that ring true?
It does sound believable that serious saturation campaigns would work, though I'd wonder at the cost effectiveness.
- javery 11y agoImpact can be measured and quality impressions are still worth a decent CPM. Search advertising is also still very effective, as is online video.