I have always had the slight suspicion that the names for their developer tools are "deliberately" bad. I mean, far easier to replace and supercede "Amazon SZJ"

I have always had the slight suspicion that the names for their developer tools are "deliberately" bad. I mean, far easier to replace and supercede "Amazon SZJ" than something generic like "Amazon Messenger". (As an indirect comparison, finding out which generation of "Kindle" I have is quite a challenge)