A lot of companies have code names for their products, the obvious reason being easy/fast day-to-day communication. IMO this loses its effectiveness when you ha

A lot of companies have code names for their products, the obvious reason being easy/fast day-to-day communication. IMO this loses its effectiveness when you have a large panel of products, and each one is provided by at least one other company. TL;DR version: I use "Amazon's <service name>" instead of a code name.