Well, historically Apple has pursued the high-end market. Typically brands that go from high-end to low-end lose their high-end customers along the way, who do

Well, historically Apple has pursued the high-end market. Typically brands that go from high-end to low-end lose their high-end customers along the way, who don't want to be associated with low-end products. Saying they are going for the walmart crowd represents a cheapening of the product, cost cutting, mass production approach that leaves behind what many people like to believe about apple (that it is much more artistic, concerned more about making the best product than selling a product to the most people) There is nothing wrong with being in either market, but shifting between the two markets can be bad for business in that it's likely to lose previously loyal customers.