What better way to generate buzz for your unnoticed novel than to spread a rumor it was penned by a literary luminary, watch it climb the charts as people buy i

What better way to generate buzz for your unnoticed novel than to spread a rumor it was penned by a literary luminary, watch it climb the charts as people buy it to "decide for themselves", and then get your 15 minutes of fame as you sheepishly out yourself as the true author who, aw shucks, is just a simple small college professor caught up in this literary whirlwind.