I agree. I don't mind the concept, but the execution is poor, especially on the Brand Union logo. Egg & Spoon, 8 Fish, Yoga Australia, and Guild of Food Writers

I agree. I don't mind the concept, but the execution is poor, especially on the Brand Union logo. Egg & Spoon, 8 Fish, Yoga Australia, and Guild of Food Writers were all cool, though. The Bermuda Aquarium logo just feels oddly disconnected, with all of the negative space and then the tiny triangle floating over on the left. I love clever use of negative space, but I don't like things that float in the middle of nowhere.