Absolutely. Wikipedia can dictate the ads, how subtle they must be, text vs image, and they have a fantastic ability to target. So the whole universe gives them

Absolutely. Wikipedia can dictate the ads, how subtle they must be, text vs image, and they have a fantastic ability to target. So the whole universe gives them this business model they could nail, and they refuse. Well, okay. I'd rather click on ads than give money every year. In fact, the plaintive wailing bugs me more than any real ad so I'm motivated to not donate.