Yeah, TV is almost there, next few years I figure. Liquidity w/ print might be an issue, but a larger one is transparency: what's the available inventory? In p

Yeah, TV is almost there, next few years I figure. Liquidity w/ print might be an issue, but a larger one is transparency: what's the available inventory? In principle that should be knowable across all media types, for a particular geography, demographic, etc, with some measure of cost and effectiveness. But for now, pulling together the right buy is a real bitch.