Sigh. The "it's not hard" argument is incredibly myopic and annoying. There's a huge range of possible environments and combinations of add-ons available with

Sigh. The "it's not hard" argument is incredibly myopic and annoying. There's a huge range of possible environments and combinations of add-ons available with Heroku and a huge range of available DevOps resources across companies. A small startup with no DevOps resources but a complicated Heroku app with fifteen add-ons will find their current setup vastly more cost effective than hiring someone to reproduce that setup on AWS. People too often fail to account for human costs and just look at pricing tables to decide what's cost effective.