4 ms·
Logos using negative space
- eam 17y agoI never did see the arrow in the FedEx logo... until now!
- yan 17y agoI actually came to the article expecting it to be completely based around the FedEx logo. Once you see the arrow, that's all you'll see on every truck.
- ja27 17y agoThe Big Ten (college sports conference) logo has an eleven in negative space, on either side of the "T". (There are now 11 teams.) http://www.bigten.org/ http://www.bigten.org/
- cmelbye 17y agoI find logos like the following somewhat confusing: http://weburbanist.com/wp-content/uploads/2009/12/brand-union-logo.jpg http://weburbanist.com/wp-content/uploads/2009/12/brand-unio... http://www.businesspundit.com/wp-content/uploads/2009/01/eaton.gif http://www.businesspundit.com/wp-content/uploads/2009/01/eat...
- kellishaver 17y agoI agree. I don't mind the concept, but the execution is poor, especially on the Brand Union logo. Egg & Spoon, 8 Fish, Yoga Australia, and Guild of Food Writers were all cool, though. The Bermuda Aquarium logo just feels oddly disconnected, with all of the negative space and then the tiny triangle floating over on the left. I love clever use of negative space, but I don't like things that float in the middle of nowhere.
- dgen 17y agoCarrefour's logo is a nice one too (look for the C)
- slavingia 17y agoMany of these examples are not examples of clever use of negative space at all.
- tetha 17y agoWow, this is easily among the top ten pages with the worst content / flashy distraction site of the year.
- daleharvey 17y agoI also like the use of negative space in these 2 logos http://pasembur.files.wordpress.com/2008/12/a_perfect_circle_-_mer_de_noms.jpg http://pasembur.files.wordpress.com/2008/12/a_perfect_circle... http://kingstrike.com/ http://kingstrike.com/
- diN0bot 17y agogood article, terribly busy website.