Absolutely it's about the status. No-one in the industry wants to be the person saying "Um I don't have Bloomberg Chat. Can you email it to me instead?" Regard

Absolutely it's about the status. No-one in the industry wants to be the person saying "Um I don't have Bloomberg Chat. Can you email it to me instead?" Regarding just replacing IBchat with another chat program, Reuters Messenger has been on most trader stations for over a decade now but has failed to gain traction.