Whole Foods hasn't been making great profits lately. So they're not keeping organics expensive by high markup. Perhaps they're encouraging farmers to charge the

Whole Foods hasn't been making great profits lately. So they're not keeping organics expensive by high markup. Perhaps they're encouraging farmers to charge them more, but that seems unlikely. It could just be that the produce they buy are higher-quality, higher-priced ones, in addition to being organic (or, as the article points out, "organic" but not in spirit).