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Given memory is so cheap it's the other way around. The 64GB and 128GB models are what allow Apple to enjoy such healthy margins on smartphone sales compared t
by kelseydh 11y ago
Given memory is so cheap it's the other way around. The 64GB and 128GB models are what allow Apple to enjoy such healthy margins on smartphone sales compared to other competitors.
Keeping the base model at 16GB is going to cause many to shell out an extra $100 to Apple for the 64GB. It's anti-consumer, but this move is going to make them boatloads of more money as the additional $100 is nearly completely extra profit for Apple.
It's a shameless money grabbing move they deserve condemnation for, but they will get away with it any way.