4 ms·

Plausible deniability about what ?

kelseydh 11y ago
The article was clearly written before today's announcement, given its detail. This means that Apple's PR team is behind this piece, giving this reporter early access then framing the story around the touch device which is the big feature of the iPhone 6s launch. The article may be good, but it puts into question the independence and neutrality of the article since its an article that was clearly initiated by Apple's PR team.
- charlesarthur 11y ago
  Yes, the interviews clearly come from prebriefings. What parts of the article do you think aren't independent or neutral?
  - kelseydh 11y ago
    The entire piece reads as a promotion piece for people trying to evaluate Apple stock, emphasizing how Apple's design team within its corporate structure has a unique process that allows it to deliver the kind of innovations that produced the iPhone. That may well be true, but read the article and there is no hint of a single criticism or critique of Apple's description of its design team. There is little external evaluation of the claims that are being made about how they operate. There is no meaningful 3rd person analysis from the reporter about the "truthiness" of any of the claims being made here about Apple's design team. It's a fascinating article, but the OP has a point in saying this is clearly an article whose content has been carefully crafted by Apple's PR team. That doesn't mean it's not informative, but we should be aware still of how an article like this gets produced. This is precisely the kind of in-depth coverage that Apple needs for boosting their stock price amongst market investors. It reassures them that Apple's "still got it" when it comes to producing big wins into the future.
    - blumkvist 11y ago
      I was left with the exact opposite impression (perhaps because I read it till the end). "It also means that every few years it has to bet its future on the instincts of a few people with strong opinions about how things should work [...] its business plan, basically, is to trust that he and his team are right." That is extremely harsh criticism in my book and should make all kinds of bells ringing in the heads of people responsible for putting money in Apple's stock.

The article was clearly written before today's announcement, given its detail. This means that Apple's PR team is behind this piece, giving this reporter early access then framing the story around the touch device which is the big feature of the iPhone 6s launch. The article may be good, but it puts into question the independence and neutrality of the article since its an article that was clearly initiated by Apple's PR team.

charlesarthur 11y ago
Yes, the interviews clearly come from prebriefings. What parts of the article do you think aren't independent or neutral?
- kelseydh 11y ago
  The entire piece reads as a promotion piece for people trying to evaluate Apple stock, emphasizing how Apple's design team within its corporate structure has a unique process that allows it to deliver the kind of innovations that produced the iPhone. That may well be true, but read the article and there is no hint of a single criticism or critique of Apple's description of its design team. There is little external evaluation of the claims that are being made about how they operate. There is no meaningful 3rd person analysis from the reporter about the "truthiness" of any of the claims being made here about Apple's design team. It's a fascinating article, but the OP has a point in saying this is clearly an article whose content has been carefully crafted by Apple's PR team. That doesn't mean it's not informative, but we should be aware still of how an article like this gets produced. This is precisely the kind of in-depth coverage that Apple needs for boosting their stock price amongst market investors. It reassures them that Apple's "still got it" when it comes to producing big wins into the future.
  - blumkvist 11y ago
    I was left with the exact opposite impression (perhaps because I read it till the end). "It also means that every few years it has to bet its future on the instincts of a few people with strong opinions about how things should work [...] its business plan, basically, is to trust that he and his team are right." That is extremely harsh criticism in my book and should make all kinds of bells ringing in the heads of people responsible for putting money in Apple's stock.