3 ms·

I wonder if Apple's marketing team has a template for these releases. "We've reimagined _ - an innovative that redefines __."

I wonder if Apple's marketing team has a template for these releases. "We've reimagined _____ - an innovative ______ that redefines ____."

prgmatic 11y ago
followed by long pause followed by "This is {epic|awesome|amazing|special}"
- robalfonso 11y ago
  This is {epic|awesome|amazing|special|revolutionary|groundbreaking}" Any others?
  - m_mueller 11y ago
    This time it was all about "powerful" I think.
  - simonh 11y ago
    Johnny Mode: {Subtle|Elegant|Fusion|Materials|Accentuates|Innovative}
- abstractwater 11y ago
  And then and "I'm {thrilled|so excited} to be here today to announce..." This time there was more thrill... a lot of thrill.
paxcoder 11y ago
I reckon a list of words meant for creating needs and wants.
numbsafari 11y ago
Consistency is really important in branding. I don't understand why people rag on Apple for being so incredibly consistent in their branding. I bet your own marketing department would love to have that kind of discipline. How much time is spent here on HN talking about A/B testing things and going with the best result. Apple is incredibly profitable. As much as it might irk you, I bet their phraseology performs VERY well.