I think they simply worded that poorly. Apple could be growing at higher Y/y %, but still be loosing ground in terms of actual units being sold depending on ove

I think they simply worded that poorly. Apple could be growing at higher Y/y %, but still be loosing ground in terms of actual units being sold depending on overall market growth. For example, below appears to be the report Cook used for his "+14% vs -0.4%" slide, which at best, is very misleading. "In the worldwide mobile phone market (inclusive of smartphones), vendors shipped 464.6 million units, down -0.4% from the 466.3 million units shipped 2Q14.[1]" Truth is, the smartphone market actually GREW by 11.6% (Q2 2014:302.1m => Q2 2015:337.2m). 1. http://www.idc.com/getdoc.jsp?containerId=prUS25804315 http://www.idc.com/getdoc.jsp?containerId=prUS25804315