Amazon is not just selling content, though. Their push with Fire Sticks and Fire TV is in part to get "Echo" / "Alexis" into the living room. Until you can as

Amazon is not just selling content, though. Their push with Fire Sticks and Fire TV is in part to get "Echo" / "Alexis" into the living room. Until you can ask Siri to buy you laundry detergent in your next subscribe-and-save order, Amazon wants to own whatever you use instead of Siri.