Who had to laugh when the guy was like 'live photos .... and they're not videos guys, really, believe me, repeat after me NOT videos, photos!' Or when he was l

Who had to laugh when the guy was like 'live photos .... and they're not videos guys, really, believe me, repeat after me NOT videos, photos!' Or when he was like 'this is based on revolutionary technology never seen before, and it's totally not half-a-vine, either, it's a new breakthrough, 3 second videos'. I mean I don't even grin anymore when they say 'the iPhone 6 was the most popular iPhone.... EVER' or when they say 'the iPhone 6S is the best iphone... EVER' (no shit). I've gotten used to that level of hyperbole, but the rhetoric around the live photos was pretty ridiculous. (and I like it, too, I think it's a neat little feature that fits nicely in between photos and vines - the original massively-popular 7 second videos - the way it was presented was just way over the top.)