How so? You get AppleCare+, which is $99, and if you compare that with AT&T, it's cheaper per month, unless I'm missing something. It's also unlocked so you can

How so? You get AppleCare+, which is $99, and if you compare that with AT&T, it's cheaper per month, unless I'm missing something. It's also unlocked so you can freely switch carriers. I think there's a lot of people that will be enticed with this.