You can buy a 50 inch 4K TV right now for only $750. http://www.amazon.com/VIZIO-M50-C1-50-Inch-Ultra-Smart/dp/B00T63YUJO http://www.amazon.com/VIZIO-M50-C1-50-

You can buy a 50 inch 4K TV right now for only $750. http://www.amazon.com/VIZIO-M50-C1-50-Inch-Ultra-Smart/dp/B00T63YUJO http://www.amazon.com/VIZIO-M50-C1-50-Inch-Ultra-Smart/dp/B0... That puts 4K squarely in the "middle class" market, if you ask me, and if Apple TV doesn't support it, that means they aren't even targeting middle class. They are basically targeting poor people with an expensive luxury item that can run apps (half of which, like Netflix and Hulu, already run on most users' smart TVs). Their marketing strategy is borderline nonsensical.