I don't think Facebook can make their messenger a memorable brand. The actual brand that people think about is Facebook. Messengers these days are a dime and a

I don't think Facebook can make their messenger a memorable brand. The actual brand that people think about is Facebook. Messengers these days are a dime and a dozen, with Facebook's messenger being popular because it is "at hand", but that's due to people being active on Facebook. But it's not like Facebook has multiple products, their messenger being part of what Facebook is. Before Facebook my friends where using Yahoo! Messenger. And now it's pretty much dead. "gchat" was actually Google Chat and was about voice and video chat. Now it was replaced by Google Hangouts. It's a pretty cool service, except that they have had two problems - their fuckup with Google+ and the popularity of Skype. Now Skype is a very memorable brand. And it has lots of problems, but people keep using it because it works for group video/audio calls and because it has good prices on calling phone numbers - like, Skype has a freaking monopoly on emigrants and their families or on companies working with remote consultants or employees. In other words, I don't think the actual name matters that much, plus if you pick a weird word you might get more out of it. Googling is now a verb in the dictionary and tweeting should probably be as well.