Apple almost never completely invents a new market out of the blue. What they typically do is take a relatively small existing market and make a hugely successf

Apple almost never completely invents a new market out of the blue. What they typically do is take a relatively small existing market and make a hugely successful product in that market, expanding the market by orders of magnitude. The Nokia N95 was a touchscreen smartphone before the iPhone, but the day I first used the iPhone, my N95 felt twenty years old.