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Apple is a US company and the keynote is in the US. Inches are not considered "uncool" nor "old fashioned" in the US. The US tried switching to metric many year
by cyrus_ 11y ago
Apple is a US company and the keynote is in the US. Inches are not considered "uncool" nor "old fashioned" in the US. The US tried switching to metric many years ago, but it didn't work.
I'm sure their localized advertising for other countries lists the dimensions in metric units.
- robotresearcher 11y agoNope. The UK and German stores give e.g. iPad Air 2 thickness in mm, weight in grams and screen size in inches. They are sticking to inches deliberately for screen measurement. They even use the German 9,7" instead of the US/UK 9.7" so it's not that they forgot to translate.
- realityking 11y agoOddly enough, screen sizes are one of the things that are measures in imperial units all over the world. Another example would be engines, where horsepower is incredibly popular.
- e28eta 11y agoMaybe because it's really hard to visualize/understand the size of a device based on diagonal screen size? It's only useful to me as a number to compare to other devices. I need height and width, which they do localize.
- smitherfield 11y agoYou know they use inches in the UK too.
- robotresearcher 11y agoI do. Which is why I looked up Germany too. Even in the UK using mm and inches for different dimensions of the same box is weird.
- TazeTSchnitzel 11y agoThis is because technology is US centric, and the U.S. uses inches, therefore they are the standard measure for diagonal screen size no matter where you are.