As much of a Google fanboy as I am, I must admit that Apple is a market leader when it comes to UX. I do hope Google was taking some notes during this keynote.

As much of a Google fanboy as I am, I must admit that Apple is a market leader when it comes to UX. I do hope Google was taking some notes during this keynote. Siri's interaction in Apple TV is far superior than Android TV's Google Now integration. Hopefully that changes with the work in contextual awareness they've been doing and Now on Tap in Android 6.