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Is that solvable? An ad has to be placed in print long before it is shipped out. I don't think you can really hope for liquidity. Also TV advertising isn't tha
by mattmaroon 17y ago
Is that solvable? An ad has to be placed in print long before it is shipped out. I don't think you can really hope for liquidity.
Also TV advertising isn't that far from it either from what I understand.
- pradocchia 17y agoYeah, TV is almost there, next few years I figure. Liquidity w/ print might be an issue, but a larger one is transparency: what's the available inventory? In principle that should be knowable across all media types, for a particular geography, demographic, etc, with some measure of cost and effectiveness. But for now, pulling together the right buy is a real bitch.