I'm a pretty heavy Apple TV user, and the reason I love using it is because of the beautiful, slim aluminium remote. Aside from when I lose it, which is always.

I'm a pretty heavy Apple TV user, and the reason I love using it is because of the beautiful, slim aluminium remote. Aside from when I lose it, which is always. I'm not sure about others but I hate using my phone as a remote: grabbing it, unlocking it, launching the remote app. And then having to think about its battery level (especially if using AirPlay). It's nice when you're in a tight spot (have to enter a sensitive password in front of friends, need to AirPlay a quick video), but a phone is horrible as a general purpose remote.