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I get where you're going, but I would argue that Apple's brand image isn't luxury at all. Apple sits squarely in the mid-to-high end bracket — anyone who's esse
by lobster_johnson 11y ago
I get where you're going, but I would argue that Apple's brand image isn't luxury at all. Apple sits squarely in the mid-to-high end bracket — anyone who's essentially "middle class" can afford Apple products, and their pricing indicates this. Examples of luxury brands that few people can afford: Hermes bags, Lambourghini cars, Cartier watches.
- t0mbstone 11y agoYou can buy a 50 inch 4K TV right now for only $750. http://www.amazon.com/VIZIO-M50-C1-50-Inch-Ultra-Smart/dp/B00T63YUJO http://www.amazon.com/VIZIO-M50-C1-50-Inch-Ultra-Smart/dp/B0... That puts 4K squarely in the "middle class" market, if you ask me, and if Apple TV doesn't support it, that means they aren't even targeting middle class. They are basically targeting poor people with an expensive luxury item that can run apps (half of which, like Netflix and Hulu, already run on most users' smart TVs). Their marketing strategy is borderline nonsensical.
- rsynnott 11y agoI think it fits squarely into the 'affordable luxury' armed; it's kind of the equivalent of, say, Bosch or Neff for kitchen appliances. A little bit more expensive than the entry level brands, and not really that different, but it looks good, and the oven door feels a bit more solid. Apple's certainly not in the true luxury segment, except arguably with the gold watch.