3 ms·

iPhones, marked with "S" are successors of the previous model and doesn't include any changes in their case.

• roymurdock 11y ago
  Yeah, I understand the naming conventions (S = same case, different internals, C = cheap case, Plus = large) but my point is: why? Apple is supposed to think these design choices through and give the user whatever is best. That's what they've done in the past, and that's why they have such a strong brand.
  • mhurron 11y ago
    Turns out one size does not fit all. Personally I'm sticking with my 5s until it dies at this point, the 6 is too damn big.
  • drinchev 11y ago
    Because people around the world are different. Mainly as far as I read Apple created "+" version for Asian market, where people really like the big display screen.
  • Touche 11y ago
    > but my point is: why? If you keep doing the same thing your market price will start to fall. Smartphones are old and boring. They can't capture more users simply by being Apple any more, they have to offer the variety users want in order to increase their piece of the pie.
  • seiji 11y ago
    but my point is: why? So they get three years out of a fabrication process and supply chain instead of 8 months if they only allowed you to buy the newest models every year. It's not a big choice. You have "free on contract", "cheap on contract" (last year's models), or "best on contract" (current models).