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I hope so. I hope it also goads them into improving the search experience on it. Perhaps a lot of what Apple showed off is already developed into Now on Tap (
by Navarr 11y ago
I hope so. I hope it also goads them into improving the search experience on it.
Perhaps a lot of what Apple showed off is already developed into Now on Tap (part of Android 6).
Hard to know, though. Haven't seen any android blogs report on it.
Edit: I'm also incredibly infuriated that Netflix works in Apple's Universal Search but not Google's. That is infuriating.
- rev_bird 11y ago> Netflix works in Apple's Universal Search but not Google's. This seems counterintuitive to me -- you'd think Apple has an incentive to push people toward iTunes instead of Netflix, but I can't figure out why Google would want to obscure that content.
- Navarr 11y agoThis isn't Google's doing. Android TV's universal search is open to everyone. Netflix simply doesn't plug into any of the Android TV features. * Universal Search (nope) * Recommended to Watch (nope) * Using your phone as a keyboard (LOL NOPE GOOD LUCK WITH THAT PASSWORD BRO)
- untog 11y agoLooking at it backwards - Netflix doesn't want to integrate with global search, because they want people to just open their app already.
- rev_bird 11y agoInteresting! Integrating with global search would essentially turn them into a media server. Never thought of it that way. Would that be... bad? Their app doesn't have ads, thank god, so I'm trying to figure out what the motivation would be. Is it just trying to get people to watch Netflix content they wouldn't have otherwise seen?
- untog 11y agoYeah - every time you load up Netflix you're presented with a front page of their choosing, outlining content they would like you watch (/think you should watch). Although there aren't ads, they still want you to get the most from your subscription, so that you don't cancel it. If they just become a cog in a larger search wheel then you'll just go directly to the one show you want to watch.
- Navarr 11y agoWell, there's a couple things here: * Universal Search - which they're doing with everything else - the user is trying to find a very specific content. * Recommended Shows - the user is looking for things to Watch Netflix could easily plug into both of these to capture the user - but they plug into neither and instead opt to create a suboptimal flow for the user. What they're doing here is that, when on Android I search for a Show I never see a "Watch on Netflix" button. And there's never interesting movies to watch on Netflix highlighted on my homescreen. They're not doing themselves any favors by NOT having this functionality.
- untog 11y agoThey're not doing themselves any favors by NOT having this functionality. I suspect they are - their catalogue is strong enough (and paid for) that people will seek out the app when they realise it is not included in the recommended watching list.
- Navarr 11y agoMan you and I have a very different Netflix experience. I generally bounce off Netflix when I realize they don't have what I want to watch. I also very rarely browse it for content to watch as that takes _forever_. Their strength these days is not their catalog size, which is constantly shrinking, but their original programming. Which is exactly the type of stuff they should be surfacing in the OS itself - as it's what makes people stay with Netflix.
- dublinben 11y agoNetflix also works in the Roku unified search as well. It's really just Google that they're giving the cold shoulder to.