3 ms·
"2. Tomorrow's ad exchanges will resemble the stock and options markets for equities." Already largely the case. See adwords. Largely the case for online adve
by pradocchia 17y ago
"2. Tomorrow's ad exchanges will resemble the stock and options markets for equities."
Already largely the case. See adwords.
Largely the case for online advertisement only. Traditional media is still surprisingly backwards.
- mattmaroon 17y agoIs that solvable? An ad has to be placed in print long before it is shipped out. I don't think you can really hope for liquidity. Also TV advertising isn't that far from it either from what I understand.
- pradocchia 17y agoYeah, TV is almost there, next few years I figure. Liquidity w/ print might be an issue, but a larger one is transparency: what's the available inventory? In principle that should be knowable across all media types, for a particular geography, demographic, etc, with some measure of cost and effectiveness. But for now, pulling together the right buy is a real bitch.