I'm sure the effort they put into SEO matters also ... but ... I would bet more important though is their search and mind share. More people searching for chef

I'm sure the effort they put into SEO matters also ... but ... I would bet more important though is their search and mind share. More people searching for chef that are actually searching for them. I think the only way they got as far as they have is because of that search volume, not necessarily their content or the links to their content. I am basing this on absolutely nothing, just theory ... curious what others think or know?