This isn't so surprising. Quite a few years ago (when I was doing art installations) I met a couple people (Americans) who had changed their names and accents t

This isn't so surprising. Quite a few years ago (when I was doing art installations) I met a couple people (Americans) who had changed their names and accents to sound German or Nordic so that they'd be taken more seriously (and sell more gallery art). Apparently, this had worked for them. But, is it all so different from my Chinese co-worker who refers to himself by his American name? Or, perhaps even the chain Häagen-Dazs that wanted to be considered as an exotic ice cream maker to the average American? Art is (and has always been) only what the market will bare.