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>I'm skeptical. I've purchased a lot of Facebook/Myspace ads and I can tell you first hand, they just don't perform as well as other types of media. Notice tha
by zck 17y ago
>I'm skeptical. I've purchased a lot of Facebook/Myspace ads and I can tell you first hand, they just don't perform as well as other types of media.
Notice that you said "other types of media". So it's already coming true -- it is a type of media in the same way as newspapers, television, etc. Also, social media ads don't have to perform as well as other media to be considered media. They just have to be considered when a company is going to advertise.
- mattmaroon 17y agoSocial media is a subset of media. It doesn't blend into the superset (in an advertiser's mind anyway). When I purchase AdWords, that's just media. It shows up on Google, blogs, some professional content sites, etc., and I don't know or care where. If they added Facebook to that, it would drag CPMs way down so they won't,