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Artificial Scarcity is one strategy to drive prices. There's the real effect of scarcity, as from a region lock, and the psychological effect of having to deci
by conceit 11y ago
Artificial Scarcity is one strategy to drive prices. There's the real effect of scarcity, as from a region lock, and the psychological effect of having to decide quickly before an item is sold out. Buy now, only three left!!! Price Differentiation is also a thing: The movie is so expensive that netflix couldn't afford it for more than a few months, it's that good.
btw: "Popcorn Time-killer" is questionable use of punctuation.
- loganu 11y ago"Popcorn Time-killer" Direct quote, not my writing. But I personally see the capitalized "T" signifying it's the product, not a generic time-killer.
- wpietri 11y agoI suspect that the driver behind region locking is instead a mix of differential pricing and high coordination costs. First-world consumers will pay more for a movie than third-world ones, so you can see why people would try to charge different prices. Global marketing is also an enormous pain; much easier for studios and distributors to divide things up by region and not try to coordinate global rollouts. And I'm with you on the punctuation.
- paublyrne 11y agobtw: "Popcorn Time-killer" is questionable use of punctuation. I agree! The hyphen does not clarify any ambiguity in terms of ownership or meaning of the word killer, so no need for it. But I'm not a dictionary.