Too funny! Both Apple and Microsoft have huge PR teams. Apple's is relentlessly effective at creating product awe; Microsoft's not so much. Both Jobs and Gates

Too funny! Both Apple and Microsoft have huge PR teams. Apple's is relentlessly effective at creating product awe; Microsoft's not so much. Both Jobs and Gates lived the lives they wanted and talked to the media as they saw fit. The results speak for themselves. If you look at billionaires' standing in the course of American history -- going back to John D. Rockefeller and Henry Ford -- they always end up with a tangled blend of admiration and loathing. In the end, PR has surprisingly little impact. There's always plenty of achievement to satisfy the fans; plenty of villainy to justify the critics.