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Seems to be. Maybe I'm buying cheap printers, but the last two I've bought had anemic toner cartridges along with a catalog and order form for direct sale of th
by dikaiosune 11y ago
Seems to be. Maybe I'm buying cheap printers, but the last two I've bought had anemic toner cartridges along with a catalog and order form for direct sale of the cartridges that were actually full. Notably the manufacturer toner cartridges were close to the price of the printer itself, while the third-party knockoffs on Amazon were a fraction of the price.
I'm no industry insider, but their packaging behavior says to me that their real money is in getting you to buy their toner, and the stark price difference between first and third party replacements indicates the likely markups on the first party option.
- jsprogrammer 11y agoThere is MRR in ink, not so much in printers. If you naively optimize for MRR, your business will operate around extracting profit from ink selling schemes, not printer selling schemes.