You do make a fair point and to be completely honest I think I was only really picturing the non-obtrusive CPM forms of advertising where a view is enough to ge

You do make a fair point and to be completely honest I think I was only really picturing the non-obtrusive CPM forms of advertising where a view is enough to get however many fractions of a penny it's worth rather than clicks. I guess in that sense really thinking about it I also believe ads are worthless too.. Just to clarify my post was not the best written at all, I've got no real problem with ad blockers and I do use one myself in a blacklist fashion for those really terrible ads that (in the case of my local newspaper's site) rip the page in half and really try to get in the way so you'll pay attention to them. In the ideal world something like flattr would be the best model for current ad-based revenue sites, easily better would be selling something directly that people actually want as a service or product