3 ms·
I understand the iframe/network issue, which is why suggested a downloadable script that publishers could host that would grab the ad server-side, reference it
by downandout 11y ago
I understand the iframe/network issue, which is why suggested a downloadable script that publishers could host that would grab the ad server-side, reference it as a a locally-hosted image or include the text of a text ad in the native content of the page, and send all links to a local redirect script. It wouldn't be that much more difficult for a publisher to roll such a thing out than it is for them to add the iframes or javascript they use today.
- Arnt 11y agoThat approach would be slower (oddly enough the ad people seem to care about performance) and worse, the ad server loses its cookies. When it's on its own domain it can use cookies and track people across web sites.
- downandout 11y agoThe alternative is that their ads don't get shown, so would you prefer worse or nothing at all?
- Arnt 11y agoBy not using that possible proxy, they give adblockers something to work with, but they also increase the price of the ads they can sell for the rest of the audience. I wouldn't be surprised if a lot of the recent squealing is really a sanitised form of "the loss from the adblockers has grown bigger than the gains from the increased ad prices, but noone understands our webapp tomcat CRM monster well enough to adapt."