5 ms·
That is just one half of the story. Another equally applied strategy is market segmentation: Try to get a higher price for those who have the money, but sell a
by vog 11y ago
That is just one half of the story.
Another equally applied strategy is market segmentation: Try to get a higher price for those who have the money, but sell at a lower price to those who otherwise couldn't afford your product. There is a somewhat popular article by Joel Spolsky on that topic:
http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html http://www.joelonsoftware.com/articles/CamelsandRubberDuckie...
Of course, those strategies don't exclude each other. If you can make some people pay more for your product, you can of course be "generously" give out free stuff, so they feel cared and hopefully don't notice the mediocre deal.
- ptaipale 11y agoAn example of this is pricing of flight trips and hotel accommodation depending on the browser used in the booking: if the client has an Apple product, he/she will be charged more.
- GBond 11y agoCan you please elaborate? I've never heard of this.
- ptaipale 11y agoSee for instance http://www.ibtimes.com/ripped-mac-why-apple-users-may-pay-more-booking-hotels-orbitz-704345 http://www.ibtimes.com/ripped-mac-why-apple-users-may-pay-mo... Of course, pricing proposals could be different based on not just the browser variant, but also cookies, browser history, where you came from, etc. http://www.usatoday.com/story/travel/columnist/mcgee/2013/04/03/do-travel-deals-change-based-on-your-browsing-history/2021993/ http://www.usatoday.com/story/travel/columnist/mcgee/2013/04...