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You're thinking Shake by NothingReal (they had a product called Tremor also, but it wasn't released, hah). Apple did what Apple does. They bought the company an
by Keyframe 11y ago
You're thinking Shake by NothingReal (they had a product called Tremor also, but it wasn't released, hah). Apple did what Apple does. They bought the company and stopped development for linux and windows and stagnated development for Mac also. This made a lot of people very angry.
Mac had the advantage, at the time, to be the only host platform for AVID editing products. AVID was the only game in town back then if you were doing anything remotely serious. Apple made AVID angry by entering their own Final Cut into the arena. This also made Adobe angry because Final Cut main dev was Premiere originator (Premiere was still shite back then). This made a paradigm shift for Apple because it was known as 'the' Photoshop and Video (editing) platform. AVID prepared their suite for Windows and Adobe concentrated more on Windows as well. At the same time (more or less) Microsoft bought Softimage (the other big 3D name, along with A|W) and made them do a Softimage|3D for Windows NT (it was IRIX only) to showcase their new OS. Lightwave came to NT as well and Autodesk bought discreet (IRIX ediitng and compositing powerhouse) and joined it up with their own kinetix group (3d studio and 3dsmax) - and Autodesk is more or less Windows only shop. This nexus of bad things finally came together against Apple years after, when dev cycles were a few gears ahead, and suddenly Mac was no longer 'the' graphics platform. Windows was, and to an extent Linux (in larger shops/systems). In parallel, Microsoft shafted SGI as well when they teamed up to make a successor for OpenGL called Fahrenheit, but opted out and bought/made DirectStuff.
Fun times.
I see SGI machines and software with nostalgia now, but when I remember those outrageous prices it makes no sense for them to be alive with that kind of politics. For example, in Maya (their 'new' software, made by their subsidiary A|W) you had two additional modules (Artisan and OptiFX) which were in five figures each. These two modules are standard offerings in that software now that aren't even mentioned/used all that much. Everything was a daylight robbery with them. EVERYTHING. Nice machines, all well - but robbery.
On the other hand you had Amigas which were capable machines with software and it ultimately failed as well for different reasons. One was a high end robbery, the other was - they didn't know what they wanted with it I guess.
One thing I miss (and I don't at the same time) is that we had a heterogeneous mix of hardware platforms and OS' back then. Now it's only a heterogeneous mix of OS', and even that is questionable. ARM is on the horizon, but I doubt we will see that kind of a wonderful mess we had back then on the desktop side.
- gcb0 11y agoright you are. the kinetix line was mostly for 3d. for video editing all of autodesk/discreet line was based on flamable names. flint, ignition, flame, spark, etc... that's why the effort was called Fahrenheit. if i recall correctly. and couldn't agree more with the high end robbery. I mostly worked with those boxes while contracting in my teens to help university departments. most of them had SGI boxes just because they had to burn they yearly budget to not get a cut next year! ...nowadays they buy mac pros. which tells a lot about the state of apple out of portables. and which market jobs had in mind with Next.