3 ms·
Mostly the UI and App Store but more importantly Apple has done a huge amount of advertising which serves to educate consumers on why they might want a SmartPho
by jsz0 17y ago
Mostly the UI and App Store but more importantly Apple has done a huge amount of advertising which serves to educate consumers on why they might want a SmartPhone. They show really compelling & practical uses for the iPhone. They show off impressive games. They show how easy it is to use. I kind of feel like the average consumer may not even be aware other phones offer similar features at this point. Apple just leaped out ahead on marketing SmartPhones to a wider market. Meanwhile their competition is spending their money on weird ads like the Palm Pre & Droid marketing campaign that don't bother showing off the device/software much at all.
- ramchip 17y agoThanks. That's quite it I guess. I'm still puzzled by Sharp though. They do sell phones in America, but the models they sell are vastly inferior to their Japanese offer. Perhaps as you say people in general don't see a practical use for the extra features yet. Compare http://k-tai.sharp.co.jp/lineup/d/ http://k-tai.sharp.co.jp/lineup/d/ and http://sharp-world.com/products/smartphone/index.html http://sharp-world.com/products/smartphone/index.html . They have waterproof 12.1MP camera smartphones...