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I would completely echo the original comment - set up your renewal codes and whatever else to do a split test (a/b or multi-variate) - that is the surest way to
by jaddison 17y ago
I would completely echo the original comment - set up your renewal codes and whatever else to do a split test (a/b or multi-variate) - that is the surest way to get the most correct answer for YOUR audience/market.
What works for someone else MIGHT work for you, but then again, it might not - and that is a big risk to take. When it comes to pricing and pricing frequency, you can do nothing better than to trust your own customers - they'll respond differently to you than someone else's customers to them.
Split test it!
- pvg 17y agoOne problem with that is you're not dealing with UI preferences but people's money. Users might respond negatively when they find out pricing options available to some were not available to them and they, for instance, ended up with a subscription plan that's not entirely to their liking.
- prateekdayal 17y agoAlso .. one more point is that I don't want to necessarily have only monthly/yearly plans. I think its best to have both with some discount if you pay yearly. Again this is just something I have seen on most sites and not experimented with personally