As far as I can tell the argument goes like this: people are only likely to click on the number one or number two search result for a given search. Pushing favo

As far as I can tell the argument goes like this: people are only likely to click on the number one or number two search result for a given search. Pushing favorable news stories about a candidate to the number one or number two spots (instead of neutral or negative stories) influences public opinion positively in favor of the candidate.