There is plenty of merchandise that people buy that they don't need and can do without. Many of the products in the article are just technology variations and e

There is plenty of merchandise that people buy that they don't need and can do without. Many of the products in the article are just technology variations and extensions of the type of products that sold for years in Sharper Image, Brookstone or Skymall. (Or on infomercials) [1] Just something attractively priced, that if marketed correctly, will find a small or maybe even a large market because it's in front of people and an impulse buy (as opposed to buried on a shelf at a Walmart. Focus people and single out the product in other words. [1] There was a commercial last year that I watched for a striped screw removal tool. The price was attractive and I thought "hmm you never know when you might need this". I then searched Amazon and found and purchased the most highly rated product of that category (wasn't going to order from an infomercial). I knew this product existed prior to that of course (my Dad used them when I was a kid) but until I saw the infomercial I had no motivation to seek this particular tool out. After seeing the infomercial I wanted one so I bought it. It actually did come in handy when having to pull a stripped screw from a washing machine.