I love those antique ads. "You See What You Are Doing All The Time". If you have to write copy for any kind of ad, make sure to use the words "you" and "your"

I love those antique ads. "You See What You Are Doing All The Time". If you have to write copy for any kind of ad, make sure to use the words "you" and "your" a lot. It worked for Underwood and it will work for you. Even with a miraculous product like the Underwood 1, the customer cares most about THEIR work, THEIR speed, and THEIR efficiency. Underwood wisely focuses the ads around that.