>Generic wins out every time. Frankly, unless you are a company where design differentiation is paramount, it is much safer to do what everyone else is doing a

>Generic wins out every time. Frankly, unless you are a company where design differentiation is paramount, it is much safer to do what everyone else is doing and be "good enough". It's cheaper, faster, and possibly on average better for visitors to glean the messages you want them to hear, compared to more daring designs.