Good ads generally require more effort and investment. On some occasions, companies will try to look cheap and affordable with shoddy ads, but generally shoddy

Good ads generally require more effort and investment. On some occasions, companies will try to look cheap and affordable with shoddy ads, but generally shoddy ads come from tightarse clients trying to DIY or hiring average designers, etc. Or because that's what's been tested to be more effective with their audience. Companies often take the cheap approach because they're cautious about the return they're going to get, don't know any better, are cheap themselves and don't appreciate design.