Who cares about the looks, really? The looks are there just to present the content, in a way that fits all the devices that are used to view it. Sure, you can

Who cares about the looks, really? The looks are there just to present the content, in a way that fits all the devices that are used to view it. Sure, you can do some artsyfantsy pantsy stuff now and then, but then again, it's about the content too, just that the whole artsy website is the content. And this guy has the most generic looking blog structure also, so why is he blaming the guilt on somebody else. I'm so glad I don't have to go through these "designed just because design" flash websites anymore and try to figure out different structures for each page.