vs other users of advertisement? Its not that it doesn't "work" its that its an arms race. If your competitor does it, then you will lose if you don't do it as

vs other users of advertisement? Its not that it doesn't "work" its that its an arms race. If your competitor does it, then you will lose if you don't do it as well. So, the size of your marketing department is more related to the size of your competitors department, than any actual effectiveness. Which is another way of reinforcing monopolistic consolidation. A large competitor likely can significantly outspend a smaller one with advertising dollars, which just goes to cement its position in the market.