Bullshit doesn't work so much as it works slightly enough to see a better return on investment than other kinds of promotion (and certainly a better success rat

Bullshit doesn't work so much as it works slightly enough to see a better return on investment than other kinds of promotion (and certainly a better success rate than a complete lack of promotion, a strategy many small websites apparently employ). You know as well as I do that the myth of these strategies succeeding for every business cases and for every brand (and the propagation of that myth by the entire industry) is more of a strategy for bringing in clients than it is for helping them achieve more online success.